This is a pretty vast category and comprises more types of services in it, like information architecture, wireframing, content strategy, graphic design, front end development, publishing management and analytics integration. This is the strategic side of a project and should be done taking into consideration each and every aspect of the final product. It defines the future online presence of the client from the publishing management, to the server development, to the front end development and, finally, to the presentation side, all with the business goals and the final user in mind.
Last, but not least, I also provide branding services. For the best results these must be comprised of a clear definition of the desired target audience, extensive research, and competition analysis before the pencil first touches the paper. I am experienced in small to medium identity projects, which include the actual logo and basic print materials (like business cards, letterheads and print advertising). Also, for the online side of promotion, newsletter template design and online advertising.